Éric Champagne and Émilie Bégin New Appointments

New Appointments


As Promutuel Insurance continues to accelerate implementation of its profitable growth strategy, the Group has expanded the portfolio of Éric Champagne, newly appointed Vice-President – Marketing, Sales, and Strategic Development, and appointed Émilie Bégin as Assistant Vice-President – Strategy and Innovation.


Québec City, June 23, 2022 – Geneviève Fortier, CEO of Promutuel Insurance, is pleased to announce the appointment of Éric Champagne as Vice-President – Marketing, Sales, and Strategic Development, and Émilie Bégin as Assistant Vice-President – Strategy and Innovation.

Éric Champagne is a graduate of Université Laval. He holds a bachelor’s degree in electrical engineering and a master’s in business administration. Éric has more than 25 years of experience in commercialization, sales, and marketing strategy across a broad range of industries including insurance and financial products, telecommunications, and information technology. He previously held the position of Vice-President – Sales, Distribution, and Strategic Partnerships at Promutuel Insurance.

While keeping his current responsibilities developing the sales and distribution strategy that will guide the Group towards its profitable growth objectives, as Vice-President – Marketing, Sales, and Strategic Development Éric will be tasked with creating and implementing the marketing strategy and contributing to the rollout of a unique digital experience within the industry.

Émilie Bégin holds a business administration degree from École des hautes-études commerciales in Montréal. She previously served as Business Strategy Consultant at Deloitte and acquired more than 10 years of experience in financial services at BDC. Émilie is known for her strategic analysis leadership at numerous large organizations, her innovative approach to business model transformation, and her valuable and effective support for her teams in the rollout of strategic initiatives. She previously held the position of Senior Director – Strategy and Innovation at Promutuel Insurance.

As Assistant Vice-President – Strategy and Innovation, Émilie will handle strategic planning, innovation strategy, and product development in line with the needs of our priority clienteles.

This shift in responsibilities follows the recent announcement of the departure of Henri Dolino, who held the position of Vice-President – Strategy, Marketing, and Innovation.

“As we celebrate 170 years of existence, Promutuel Insurance continues to speed up implementation of profitable growth while moving forward with a Group-wide transformation designed to create value for our insured members, employees, and business partners,” says Promutuel Insurance CEO Geneviève Fortier. “Our top priorities are to deliver a unique member experience, ensure the Group’s long-term viability, and achieve our goals. Thanks to the resourcefulness of our mutuals and the hard work of our 2,000 employees, Promutuel Insurance is deeply committed to taking on exciting projects that will benefit our insured members and employees and build stronger communities.”


About Promutuel Insurance

Promutuel Insurance is one of the biggest damage insurers in Québec. Renowned for financial stability, superior quality products, and outstanding customer service, the Group boasts 2,000 employees serving more than 632,000 insured members. Promutuel Insurance’s mission is to promote and provide insurance products that meet the needs of its members. In doing so it provides exceptional, personalized service while fostering the mutualist values that have guided it for 170 years.


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For information:
Marie-Hélène Cliche
Senior Director – Communications and Public Affairs
Promutuel Insurance
514 347-5939
[email protected]